Privacy Policy

Last Revised: December, 2017

Giftbomb Inc.


Effective date: 12/11/2017

The Giftbomb mobile application enables users to send, receive, and manage electronic gift cards (the “Application”). The Application is owned and operated by Giftbomb, a Delaware corporation with its principal office in Minneapolis, Minnesota (“Giftbomb,” “we,” “our,”) and its licensors. The Application is provided subject to all terms and conditions of this Privacy Policy. When used in these Terms, “you,” “your,” and “user” refer to all persons using the Application for any purpose.



Scope of this Policy

This Policy applies only to information collected through this Application. It does not apply to third-party websites or third-party mobile apps. It also does not apply to information collected through other channels, such as over the phone or in person.  


Information We Collect

We collect the information you manually provide to us, using your keyboard or touchpad. For example, all users must provide the following information to establish and maintain a user account: mobile phone number, country of residence, first and last names, gender, date of birth, and email address. Some of this information can be used to personally identify you, either alone or in communication with other information (the “Personal Information”). You may be able to establish and maintain a user account by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or Twitter). By doing this, you are asking the third-party platform to send us information from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.  

With your opt-in consent, Giftbomb may also access and use information stored on your mobile device and accessible through the device’s file or operating system, such as photographs, audio files, and personal contact and address book information (“Stored Information”).

With your opt-in consent, Giftbomb may also collect real-time information concerning your location using the GPS functionality offered by your mobile device (“Location Information”).

Giftbomb may also collect information regarding your use of the Application using mobile device identifiers, IP addresses, browser and operating system identifiers, and software tracking tools and files, such as cookies and web beacons (“Usage Information”). Usage Information is not, in and of itself, personally identifiable, but we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you.  


Use of Mobile Phone Number

We may use your mobile phone number to communicate with you and your gift recipients concerning all aspects of the Application. You may opt out of receiving electronic messages from Giftbomb at any time by texting STOP in response to a message received from the Application. Pursuant to the separate Terms of Use, we will continue using your mobile phone number for as long as you remain a registered user of the Application, or until you expressly revoke the consent to use your mobile number.

If you revoke your consent for the use of your mobile number, you will not be eligible to use the Application and your account will be suspended or terminated without further notice.


Third-Party Information Collection

When you use the Application or its content, certain third parties may use automatic information collection technologies to collect information about you or your device.

For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. Other third parties may collect information about you or your device for the purpose of tracking your online behaviors across non affiliated websites and applications and delivering targeted advertisements to you.

You have choices about the collection of information by third parties on the Application. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on. Please note that the Add-on does not prevent information from being sent to Giftbomb.

In addition, if you would like to opt out of having participating entities collect your behavior for advertising purposes when you are using the Application, download and use the Digital Advertising Alliance’s “App Choices” app. It may be that some of the third parties that collect interest-based information on this Application do not participate in the Mobile App Opt Out, in which case the best way to avoid third-party tracking of your behaviors is to contact the responsible provider directly.  Please note that the Mobile App Opt Out is device specific. If you wish to opt-out from having interest-based information collected by participating entities across all devices, you need take the steps outlined above from each device.  


Use of Your Information

We use the information collected through this Application for the following purposes:

∙ to provide the information, products and services you request;

∙ to provide you with effective customer service;

∙ to provide you with a personalized experience when you use the Application;

∙ to contact you with information and notices related to your use of the Application;

∙ to contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);

∙ to invite you to participate in surveys and provide Feedback to us (in accordance with any privacy preferences you have expressed to us);

∙ to improve the content, functionality and usability of the Application;

∙ to better understand your needs and interests;

∙ to improve our products and services;

∙ to improve our marketing and promotional efforts;

∙ for security, credit or fraud prevention purposes; and

∙ for any other purpose identified in any applicable privacy notice, click-through agreement, or other agreement between you and us.  

Disclosure of Your Information

We may share the Personal Information, Stored Information, Location Information, and Usage Information collected through this Application as follows:

With Third-Party Service Providers. We may share information collected through this Application with third-party vendors who act for us or on our behalf (the “Third-Party Service Providers”). For example, we may use Third-Party Service Providers for development, application hosting, data storage, and technology infrastructure services.

Without Our Merchant Clients. We may share information collected through this Application with our clients—the merchants who use it to sell and redeem gift cards. These merchants may use your information for their own marketing purposes and for any other purpose consistent with this Policy. If you have questions about how a particular merchant may be using your Personal Information, you should contact the merchant.

With Other, Carefully Selected Business Partners. From time to time, we may share your information with selected third parties (other than our Third-Party Service Providers or merchant clients) for joint or their own marketing purposes.  Before doing so, however, we may offer you the opportunity to “opt out” or “opt in,” as required by applicable law.   

As Part of a Business Transfer. Your information may be transferred to a successor organization if, for example, we transfer the ownership or operation of this Site to another organization, if we merge with another organization, or if we liquidate our assets. If such a transfer occurs, the successor organization’s use of your information will still be subject to this Policy and the privacy preferences you have expressed to us.  

To Comply with Laws and Protect Our Rights and the Rights of Others. We may disclose your information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of the Application; to enforce or apply this Privacy Policy or our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.

De-Identified or in the Aggregate. We may share anonymous, pseudonymous, or otherwise de-identified information, including aggregate information, with third-parties for any purpose without restriction.

For any other purpose disclosed by us when you provide the information.


Your Choices

We respect your right to make choices about the ways we collect, use, and disclose your information. We may ask you to indicate your choices at the time and on the page where you provide your information.  

Push Notifications. If you do not want us to receive push notifications about our own products and services or those we promote on behalf of third parties, you can turn notifications for the application off in your mobile device settings.

Email Preferences. We will include an “opt out” link in each electronic newsletter or commercial email we send you, so that you can inform us that you do not wish to receive such communications from us in the future.

Do Not Track Mechanisms.  California law requires this Policy to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

Previously Expressed Preferences. You may change previously expressed preferences regarding what we collect and how we use it. You typically can make these changes either through your account within the Application or through your mobile device settings.



Cookies are data files that an Application stores in your mobile device’s memory for record-keeping or other administrative purposes. If you are concerned about the use of cookies, you can choose to enable a feature in your browser software that will erase cookies, block all cookies, or warn you before cookies are stored or exchanged. If you reject cookies, you may not have access to all features or functionality offered by the Application.


Data Security

We take reasonable precautions to provide a level of security appropriate to the sensitivity of the information we collect. Although we use reasonable measures to help protect your information against unauthorized use or disclosure, we cannot guarantee the security of information provided over the Internet or stored in our databases and will not be responsible for breaches of security beyond our reasonable control.


Children’s Privacy

The Application is not intended for use by children under the age of 13. We will not knowingly collect any Personal Information from users under the age of 13 online through this Application. If you think that we have collected Personal Information from a user under the age of 13, please contact us.


Contact Us

If you have any questions, comments or concerns about this Privacy Policy or your privacy please contact us at [email protected]


Changes to Our Privacy Policy

We may modify, alter or update our Privacy Policy at any time, so we encourage you to review our Privacy Policy frequently. We will not provide individual notice to you of changes to our Privacy Policy, but when we make updates to our Privacy Policy, we will update the date at the top of this page.